Karabo is the founder and CEO of the 90s social, a Rustenburg lifestyle event company. The youth –owned entertainment company that aims to give the youth of Rustenburg the voice to express themselves, through fashion, music and arts. They do that in the form of series of events occurring thrice a year called the 90s Social. It is the most culture forward event in the region, it promotes youth entrepreneurship, with different brands erecting stalls, the coolest deejays and performers entertaining the masses, and it also attracts a more diverse crowd.
“I come from the dusty streets of Mogwase where one isn’t really given much space to realize their potential and morph into what they are destined to be. However I come from a family where progression and innovation is subliminally encouraged”. KR is a firm believer that ideas govern the world, that ideas if manifested well can change world.
The 90s social is an event for the youth to express themselves, in different ways including fashion, we had to find out how and when did Karabo fall in love with the threads. “My love for fashion dates back to when Converse Jack Purcell’s and Kangol sneakers were the shit. I couldn’t afford them back then of course, but we really looked up to the guys rocking them”. He mentions that being a young kid that time he would real envy those guys that dressed to express themselves how they felt regardless of what the society says.
KKR is a BA Humanities student at the University of Johannesburg, majoring in Geography and Anthropology, we found out how the homer became the UJ Fashionista of the year in 2016.”Being a UJ Fahionista of the year winner in 2016 started when a friend of mine nominated me for the University Student Choice Awards. The request for nomination had to go through a panel of fashion industry enthusiasts to enable me to receive a nomination , form there the students was required to cast votes online , and the kids spoke and I scoop the award”. Karabo says this entails that he is a brand ambassador for the university with everything related to fashion and lifestyle, he is the face of the fashion culture.
Karabo dabbles on all the dope brands, as he believes there are no boundaries to fashion. So we asked him about the impact of the street wear fashion currently on high end fashion.” High end fashion houses have realized the enormous impact street fashion has on the fashion scene as a whole and what they are trying to do is adapt through collabos. In order to grow as a brand you have to adapt to new markets, and the market is now in the streets. Fashion is now at a point that there are no boundaries, so why boundaries should exists between street wear and high end’.
People on the streets, on the net speak of “pushing the culture” forward, we asked the homer to explain to us the “culture” that the kids are pushing forward. “This is the culture for expression. Kids in Rustenburg have never been given a platform to express themselves in fashion, hence we created the 90s social, to push the culture forward”. He expressed that Joburg urban street culture has progressed greatly due to different ideas and flavors brought together by different forces from all over the country and the world , he further explained that he loves Joburg simple because is the Hub for creativity and expression and that reflected on the culture. He wanted to introduce a way of life that exists in Joburg to Rustenburg through 90s social and give the street wear culture of his hood the platform it needed.
He is one of the few entrepreneurs that knows how to use the social media and generate money from social media, with a huge social media following one would easily argue that KR is a social media influencer in his own right, we spoke to him about social media. “Social media allows us to be whoever we want to be and what we choose to do with it lies solemnly upon us. One can choose to post content that people may relate to or use social media as a form of self-expression. If one or two people are going to relate to your stories you tell and the life you lead, then you are an influencer. You influence people’s perspectives and with that one can possess great power”. That’s how he became an influencer through his stories and the content on his pages.
Back to the fashion we had to ask the fashionista what are the brands that emerging from the streets and why should people be checking those threads. “Locally people should look out for Embedded, one of the coolest emerging brands in the streets right now. It’s not only cool but its moving units, Embedded is a force to be reckoned with. In a broader scale, OHYESLORD is the one. The contribution it’s making to the street wear scene is impeccable, look out for OHYESLORD. Also thee dopest sneakers check out Saucony”.
The kid has really put in too much work in contributing to the culture, and we are quite sure there is still more to come from him and his team, we asked about the future plans for the 90s social team. “We are planning something new and different for the forthcoming year, however I cannot get into it too much still in the planning stage. But all I can say is the future is looking too bright”.
The next event is on the 07th October, at Information Centre in Rustenburg, follow the kid on the socials for more info